Rebrand and custom CMS site for RentUTK with full AI image restoration to turn blurry photos into accurate, clear listings.
RentUTK is a student housing company serving the University of Tennessee, Knoxville. Their original website was outdated, slow, and difficult to navigate. Listing photos were blurry or unviewable, which damaged credibility with students and property owners. JD Media redesigned the brand, built a custom Webflow site, and used AI tools to restore and enhance all property images, making them accurate and crystal clear.
Work was completed over five weeks. Week 1: brand direction and visual tone. Week 2: site structure, wireframes, and CMS model for listings. Week 3: full Webflow development. Week 4: property migration and mobile optimization. Week 5: testing, SEO, and client handoff.
We used a clean grid-based layout to highlight available rentals while minimizing friction. All UI and copy were tailored to a student audience. Listing cards were designed for quick scanning. Every visual element was rebuilt to look local, current, and credible. The mobile experience was tuned for fast page loads and easy property browsing.
The site now reflects a credible local brand. Restored images improved the professional feel of each listing and reduced bounce rates. Admins can add and update properties easily through the CMS. Mobile users get a faster, cleaner experience that increases engagement.
The right website can change everything. Let's create yours.
