Full rebrand and custom IDX-enabled site for Gail Craven to boost trust and lead conversion.
Gail Craven is a licensed Coldwell Banker agent in Charlotte, NC, serving clients across the Carolinas. She needed a professional online presence to build trust, showcase listings, and convert leads. JD Media created her full brand identity and a custom, mobile-optimized website with IDX integration and clear, client-focused messaging.
The project followed a four-week timeline. Week 1: brand identity and visual direction. Week 2: wireframes and copywriting. Week 3: Webflow development with IDX setup. Week 4: mobile optimization, SEO tuning, and final deployment.
All visuals were custom. No template assets were reused. Copy focused on clarity and conversions. We used visual hierarchy and direct CTA placement to reduce friction. Mobile UX was prioritized, with finger-friendly sizing, fast loads, and minimal scroll fatigue. Each section of the site had a defined goal: validate trust, show listings, or encourage contact.
The rebrand and site launch positioned Gail as a credible, local expert. She now uses the brand system across print and email. Her new site loads 4x faster on mobile and actively pulls live listings through IDX, reducing time spent sending clients external links. Site structure and copy now support direct lead capture, improving both conversion rate and user experience.
The right website can change everything. Let's create yours.
